The Zuri Journey: From Vision to Global Brand
Zuri began a little over five years ago as a small Etsy shop, and within just three months, our products were featured on the UK’s largest 24/7 craft television network. That early success sparked rapid growth, and Zuri has since evolved into a global brand trusted by creators across the Americas, Europe, Australia, New Zealand, and now expanding into Asia.
With close to 300 products in our catalogue, Zuri specializes in premium silicone molds designed to bring creative visions to life. Over time, we’ve began broadening our range into other product lines, remaining steadfast in our mission to inspire and equip makers around the world.
Our operations include a primary warehouse in Virginia and a smaller facility in Florida, ensuring efficient fulfillment across multiple continents. Behind the scenes, Zuri is powered by expert 3D designers, occasional illustrators for select projects, and account administrators who keep every detail running with precision. While the team plays an essential role in bringing products to market, all Zuri designs are personally conceived and developed by Sophie herself.
Zuri is proud to be a woman-owned business, combining corporate rigor with an artisan’s heart.
The Woman Behind the Brand
I’m Sophie, Zuri’s founder and owner. As an artist, crafter and published author, I’ve perfected the art of the 36-hour day (patent pending) while leading a dedicated team of professionals—and managing a slightly less conventional team of assistants:
- Harley the Weimaraner, Chief Plush Durability Tester (who recently performed an unsanctioned assessment of a limited-edition Duffy plush and found that the nose failed the durability test).
- Choppo, officially classified as 100% Good Boy and Senior Morale Officer (with core expertise in snack supervision and nap logistics).
- Monkey the Bengal, Stealth Operations Specialist (certified in high-altitude reconnaissance and gravity-testing protocols; currently leading the ongoing “What Happens If I Push This?” initiative.)
- Lolita the Orange Tabby, Outdoor Security Advisor and Sunbeam Optimization Specialist (her intelligence is rivaled only by her impeccable timing for returning at dinner.)
- Sir Nope the Ball Python, Director of Uninvolved Vibes (dedicated to offer quiet wisdom from his office while maintaining strict boundaries around meetings.)
- Stella the Mouse, Intern (working diligently under the mistaken belief that her contract includes a “may become lunch” clause).
And of course, none of this would be possible without the steady oversight of our CCM—Ty, Chief Chaos Mitigator, whose quiet strength and unflappable presence keep the entire crew on track when things get out of hand.
The Spirit of Zuri
At Zuri, we operate with the scale and precision of a global brand, but we never forget that every great creation begins with a spark of joy—and perhaps a little chaos. After all, it’s the unexpected that often inspires the extraordinary.
